Audit Report

pdf.ai

AI-powered design critique and glow-up.

Original website screenshot
Redesigned website mockup
Modern Scholarly Dark
Value Proposition95
Visual Hierarchy88
CTA Effectiveness92
Visual Design85
Trust Signals60
Scannability90

Priority Fixes

  • Trust

    Replace the generic 'millions' claim with a specific user count or include recognizable company logos to build real authority.

  • Visual

    Integrate the 'Chat/API' toggle more seamlessly or move it closer to the product screenshot to avoid cluttering the area above the H1.

  • Visual

    Increase the visibility of the product screenshot to provide immediate visual proof of how the 'chat' interface actually functions.

Deep Dive Analysis

Value Proposition

95
95

The value proposition is exceptionally clear and understood instantly. It uses benefit-oriented language and avoids technical jargon while specifying the 'how' through the subheadline.

Evidence

"Chat with any PDF document"

Visual Hierarchy

88
88

Strong typographic hierarchy. The serif headline is large (approx. 64px) and creates a distinct focus. The subheader and CTA follow a logical size progression, though the 'Chat/API' toggle above the headline slightly breaks the downward flow.

Evidence

"Large white serif headline against a dark background"

CTA Effectiveness

92
92

The primary CTA uses a high-contrast orange color that stands out perfectly against the dark teal background. The copy is action-oriented and lowers the barrier to entry with 'for free'.

Evidence

"Get started for free"

Visual Design

85
85

The design is professional and polished with a sophisticated color palette. Excellent use of whitespace prevents the dark background from feeling heavy. The product preview at the bottom provides necessary context.

Evidence

"Dark teal #041c1c background"

Trust Signals

60
60

While present, the trust signals are somewhat generic. 'Millions of happy users' is a bold claim that lacks the weight of specific company logos or verified rating badges (like G2 or Trustpilot).

Evidence

"Loved by millions of happy users!"

Scannability

90
90

High contrast between text and background ensures excellent readability. The centered layout and short line lengths in the subheadline make the page very easy to scan in under 3 seconds.

Evidence

"White text on dark green background (High WCAG compliance)"

Constructive Feedback

The 'millions of happy users' claim feels like a placeholder—unless those 5 tiny avatars are doing some serious heavy lifting.

The Chat/API toggle looks like a stray UI element that accidentally floated into the middle of your headline.

Using a serif font for 'Chat with any PDF' makes this feel like a digital library from the early 2000s trying to look hip.

The secondary 'Try the demo' link is so thin it's almost hiding from the users who aren't ready to commit to a 'Get started' click.

Your product screenshot is peeking up from the bottom like it's shy; show the value of the actual UI more boldly.

How does pdf.ai stack up?

The taste score compared to other audited sites on the leaderboard.