Audit Report

outrank.so

AI-powered design critique and glow-up.

Original website screenshot
Redesigned website mockup
Modern SaaS Lavender
Value Proposition92
Visual Hierarchy90
CTA Effectiveness94
Visual Design88
Trust Signals75
Scannability85

Priority Fixes

  • Trust

    Replace the generic avatar stack with a logo bar of recognizable companies using the platform.

  • Value

    Clarify the 'Personal Images' label to something more benefit-driven like 'AI Generated Image Assets'.

  • CTA

    Consolidate the header navigation to one primary button to reduce visual clutter and competition with the main hero CTA.

Deep Dive Analysis

Value Proposition

92
92

The benefit is instantly clear: growing traffic without manual effort. The subheadline does a great job of explaining the 'how' (ChatGPT and done-for-you content) without using overly dense jargon.

Evidence

"'Grow Organic Traffic on Auto-Pilot'"

Visual Hierarchy

90
90

The typographic hierarchy is excellent. The headline uses a massive, bold font that anchors the page. The purple accent on 'Auto-Pilot' draws the eye exactly where the core value is.

Evidence

"Massive bold center-aligned headline"

CTA Effectiveness

94
94

The primary CTA is high-contrast purple with an action-oriented arrow. Offering a 'Join with Google' secondary option reduces friction for the user immediately.

Evidence

"'Get Started for Free' with arrow icon"

Visual Design

88
88

Very polished and professional 'Linear-style' aesthetic. Use of whitespace is generous, and the floating UI elements provide context of what the tool actually does.

Evidence

"Light grid background"

Trust Signals

75
75

Solid trust signals with a specific statistic and social proof avatars. However, it lacks recognizable company logos or specific customer names which would elevate authority further.

Evidence

"'50k+ Articles Created'"

Scannability

85
85

The layout is extremely scannable due to the center-aligned Z-pattern and high contrast. The floating labels serve as bullet points for features.

Evidence

"'Power keywords' and 'Competitors analysis' floating labels"

Constructive Feedback

The 'while you sleep' promise is a classic late-night infomercial trope—unless the AI is also handling the actual ranking algorithm, it feels a bit hyperbolic.

The 'Personal Images' floating card is about as descriptive as a folder named 'New Folder 2'—what does it actually mean for my SEO?

The grid background is so '2023 SaaS Template' that I half-expected the logo to just be a colored circle.

Having four 'Join/Start' buttons visible at once in the hero section makes it look like you're desperate for clicks.

Those four avatars are so small they could be the same person in different lighting; give us some names or companies to make them real.

How does outrank.so stack up?

The taste score compared to other audited sites on the leaderboard.