Audit Report

leoburnett.com.cy

AI-powered design critique and glow-up.

Original website screenshot
Redesigned website mockup
Artistic Agency Minimalist
Value Proposition45
Visual Hierarchy65
CTA Effectiveness0
Visual Design75
Trust Signals35
Scannability68

Priority Fixes

  • CTA

    Add a high-contrast primary CTA button (e.g., 'View Our Work' or 'Get in Touch') immediately below the subheadline.

  • Value

    Rewrite the headline to lead with a specific outcome (e.g., 'We build brands that people actually care about').

  • Scannability

    Add a slight text shadow or a subtle dark overlay to the background image to ensure the white text is legible over the crashing waves.

Deep Dive Analysis

Value Proposition

45
45

The headline is a generic metaphor that fails to explain the core service. The subheadline provides the necessary context but uses industry jargon like '360° solutions' which lacks a specific benefit.

Evidence

"'Creating waves of positive impact'"

Visual Hierarchy

65
65

There is a clear size distinction between the headline and subheadline, but the lack of a Call to Action creates a 'dead end' in the visual flow. The text is centered, which works for the artistic vibe but misses a focal point for conversion.

Evidence

"Large bold headline"

CTA Effectiveness

0
0

There is no primary call-to-action button or link visible in the hero section. A user has no clear next step other than to open a menu or scroll aimlessly.

Evidence

"No primary button visible"

Visual Design

75
75

The design feels professional and high-end, utilizing high-quality photography and a clean, minimalist header. However, the 'apple on a chair in the surf' imagery is highly conceptual and may feel disconnected from 'advertising solutions' for some users.

Evidence

"High-resolution beach photography"

Trust Signals

35
35

The Leo Burnett name carries significant brand equity, but for a first-time visitor, there are no visible trust signals like client logos, awards, or statistics to validate the 'innovation' claim.

Evidence

"Leo Burnett signature logo"

Scannability

68
68

The low content density makes it easy to read, but the white text occasionally loses contrast against the white foam of the waves, violating basic accessibility principles.

Evidence

"White text on light gray/white wave foam"

Constructive Feedback

Where is the 'Action' in this Call to Action? Unless the goal is to just watch the tide come in, you've missed a button.

The headline is so metaphorical I almost booked a surfing lesson instead of an advertising consultation.

A chair in the ocean with an apple? It's very 'Art School 101' but doesn't tell a client why you're better than the agency down the street.

White text on white wave foam is a bold choice for a company that claims to specialize in communication.

You're relying entirely on a famous signature to do the heavy lifting because the rest of the page says absolutely nothing about your results.

How does leoburnett.com.cy stack up?

The taste score compared to other audited sites on the leaderboard.