Audit Report

google.com

AI-powered design critique and glow-up.

Original website screenshot
Redesigned website mockup
Iconic Minimalist Utility
Value Proposition92
Visual Hierarchy95
CTA Effectiveness85
Visual Design98
Trust Signals30
Scannability100

Priority Fixes

  • CTA

    Increase the visual prominence of the 'Google Search' button to match the 'Sign In' button's weight.

  • Trust

    Add a subtle 'Trusted by billions' or search volume statistic to provide social proof for non-tech-savvy users.

  • Scannability

    Increase the font size and contrast of the footer links for better WCAG compliance.

Deep Dive Analysis

Value Proposition

92
92

The brand is so synonymous with the action that the logo itself serves as the value proposition. However, for a new user, there is no explicit text describing what the tool does. It relies entirely on global brand recognition and the affordance of the search bar.

Evidence

"Multicolor Google logo"

Visual Hierarchy

95
95

Masterclass in focus. The eye is immediately drawn to the logo and then drops into the search bar. The secondary actions (buttons and header/footer links) are appropriately de-emphasized with lower contrast and smaller sizing.

Evidence

"Large centered logo"

CTA Effectiveness

85
85

The primary 'action' is typing, which is well-supported. However, the physical buttons 'Google Search' and 'I'm Feeling Lucky' have low contrast against the white background. The 'AI Mode' button within the search bar actually has more visual weight than the primary search buttons.

Evidence

"'Google Search' button"

Visual Design

98
98

The pinnacle of 'less is more.' The use of whitespace is intentional and creates a zero-distraction environment. The rounded corners on the search bar and buttons provide a modern, friendly feel.

Evidence

"Massive whitespace usage"

Trust Signals

30
30

Based strictly on the rubric (testimonials, logo bars, stats), this scores low. Google relies on its own brand ubiquity rather than traditional social proof elements. There are no 'Used by' logos or customer quotes because they are the market leader.

Evidence

"Brand logo only"

Scannability

100
100

Impossible to misunderstand. The F-pattern is irrelevant here because the design forces a center-focus Z-pattern that starts and ends at the search bar. Accessibility is high due to the simple layout, though some footer text is quite small.

Evidence

"Centered layout structure"

Constructive Feedback

The 'I'm Feeling Lucky' button is like a vestigial organ—we're not sure why it's still there, but we're too afraid to remove it.

The footer is so crammed with links it looks like the 'fine print' on a pharmaceutical ad.

Your value proposition is literally just your name; talk about 'resting on your laurels'.

The 'AI Mode' button looks like it's trying to sit at the cool kids' table inside the search bar.

It’s so minimalist that if the logo didn't load, I'd think my internet was disconnected.

How does google.com stack up?

The taste score compared to other audited sites on the leaderboard.